Gender
COMMUNITY RADIO (CR) – FUTURE TOOL FOR RURAL WOMEN DEVELOPMENT
Radio was identified as the most accessible mass communication tool for
grass root people. The radio as a medium, can easily reach the rural
mass in short span of time. The technology is simple and easy to use.
The advantage of radio is literacy is not needed for the users, while
incurring lower investment cost. The concept of Community Radio (CR) is
gaining momentum in recent period. Community Radio is a process. It is
not simply about producing radio programme, to put on air.CR is by the
community and for the community.CR is giving opportunity for the people
representation for different ethnic, social and religious backgrounds
and gender. The community participation in all aspects of the radio
station from establishment to management, from administration to
financing.
The modern concept of development gives emphasis to human and social
development does not end with economic development only. For social
development, empowering the Women at grassroots and their capacity
building is the major concerns. Community Radio (CR) can emerge as a
future tool for rural women development. CR is a platform for bringing
accountability of the development process, ultimately making the system
more transparent and ensuring good governance. CR ensures the
participation of the community, along with community ownership and
control.
Thus speedy transfer of technology is need of the hour for second green
revolution. The research for finding future tools for rural women
development is inevitable.CR will play a major role in identifying and
addressing local infrastructure needs, grass root development by means
of participatory communication.
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